Transport · Desktop Software
An intelligent traffic management system for Dubai’s roads
iTraffic is RTA’s intelligent traffic management system. I designed its interface in 2019, in collaboration with ST Engineering: one place to watch the roads, respond to incidents, and run the signs and equipment on them.
Map view
Everything on the road, on one map.
Live traffic, alarms, events and equipment as layers. An alarm opens with its camera feeds, to verify it on the spot.
Events
From incident to response plan.
An event records what happened, where and how severe. The system suggests response plans side by side, to evaluate and implement.
Road signs
Writing the messages on the road.
Messages for the electronic signs over the roads, composed from text or pictograms, scheduled, approved, then sent to each sign.
Alarms
Every alarm, and what to do about it.
Alarms from roadside systems in one list. Each opens to its details, to verify it as true or false.
More work
An agentic AI property search that shows what it understood
Scout is a conversational way to find a home to rent in Dubai, explored for Property Finder. It keeps a short memory of what it understood, marks what it guessed, and shows only the homes that match. A real model, built with Claude Code in a few hours.
Increasing conversion rate and digital adoption by personalising the app experience
Most business customers on Tradeling ordered through sales agents, not the app. I redesigned it so each type of business gets its own home page. Conversion rose around 38%, and GMV from the app around 30%.
